The following are answers in response to questions asked by Core Magazine.
1. From a marketing perspective, web 2.0 is like a watering hole for your prospective customers. It’s where they gather and share their needs and problems so that you can eavesdrop and pick up on clues for future product ideas that offer the solutions they’re seeking. It gives you the chance to make it a peer-to-peer situation where you can appear as both the go-to expert and a genuine part of the community so that you build trust with your audience. Social bookmarking is similar to keeping a favorite’s list compiled on your computer. Only this time, you’re sharing that list with other individuals and sending the links viral. Tagging is what happens when you have a link you want to share, but need to attach keywords or phrases to it to help identify the purpose of the link to others. For instance, a link to parenting.com might have tags like “parenting, kids, mom, dad,” and so on. The great thing about social bookmarking and tagging is that it crosses all boundaries and is used by a wide range of demographics - from Baby Boomers wanting to share retirement links with friends to teenagers passing along links to funny viral video sites they find on the ‘net.
(Read on …)
